The rise of advertainment on the internet is fundamentally changing our culture's relationship to advertising. As advertising becomes harder to escape, consumers are embracing it on their own terms, which include the consequences of shifting to consumer-generated advertisements and fan media, a more active process, as well as the increased power of consumers to dictate they would like to see.


Defining New Media
Escaping The Bombardment of Advertising
Impact - Increased Audience Participation
Impact - Ads More Consumer Driven

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