Examples Of New Advertising

Sony Bravia

American Idol Product Placement Spoof

Geico Caveman Commercial

AdPerk- Build Credits as Watch Ads to Redeem for Goods

Audi and Iron Man marketing/product placement

Advertainment: Wrigley's 5 gum

Toyota Corolla Current.tv Promo
An example of consumer-generated advertising

Star Wars or Bust
An example of fan culture